The blog did not die in 2009, but it was sort of a fading away over the course of the early 2010s. That's when we see these other sort of third party businesses crop up to say, I'm going to help you monetize your Instagram presence or I'm gonna help you create your influencer business. And then many other types of businesses in the sort of loose umbrella of influencer marketing agency, kind of they just exploded during this time.
Paris Marx is joined by Emily Hund to discuss the creation of the influencer industry, how it’s been formalized by companies who profit from it, and what can be done to make it fairer for the people who work in it.
Emily Hund is the author of The Influencer Industry: The Quest for Authenticity on Social Media. She’s also a research affiliate at the Center on Digital Culture and Society at the University of Pennsylvania’s Annenberg School for Communication. Follow Emily on Twitter at @emilyadh.
Tech Won’t Save Us offers a critical perspective on tech, its worldview, and wider society with the goal of inspiring people to demand better tech and a better world. Follow the podcast (@techwontsaveus) and host Paris Marx (@parismarx) on Twitter, and support the show on Patreon.
The podcast is produced by Eric Wickham and part of the Harbinger Media Network.
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