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The Importance of Reward Style in the Influencer Industry
The 2008 recession and the economic precarity that followed it are key factors in how influencer industry grew. The other major emergence from that period is obviously the gig economy, where you have a ton of people lose their jobs and then they start doing work for like Uber and things like that. And all of these apps are also based on the fact that many people now have mobile phones. So I wonder if you see any kind of comparisons between the growth of the influencer industry alongside kind of the gig economy?