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The Influencer Industry Is Built on Precarity w/ Emily Hund

Tech Won't Save Us

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The Shift From Influencer to Creator

You talked about how these platforms, this industry kind of keeps growing. And in the book, you see more of a shift in terminology away from influencer toward creator as a more general term that can encompass more people. I feel like at the same time, we're also seeing a shift toward a platform like TikTok where it feels like completely random people can just have their videos kind of explode overnight. It's a very different kind of way of building a platform and potentially building influence than maybe what we saw on some other platforms in the past.

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