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Emily Hund

Author of ''The Influencer Industry: the quest for authenticity on social media,'' writing for publications such as The Atlantic and The New York Times on the influencer economy.

Top 5 podcasts with Emily Hund

Ranked by the Snipd community
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29 snips
Jun 8, 2023 • 1h 3min

The Influencer Industry Is Built on Precarity w/ Emily Hund

Paris Marx is joined by Emily Hund to discuss the creation of the influencer industry, how it’s been formalized by companies who profit from it, and what can be done to make it fairer for the people who work in it. Emily Hund is the author of The Influencer Industry: The Quest for Authenticity on Social Media. She’s also a research affiliate at the Center on Digital Culture and Society at the University of Pennsylvania’s Annenberg School for Communication. Follow Emily on Twitter at @emilyadh.Tech Won’t Save Us offers a critical perspective on tech, its worldview, and wider society with the goal of inspiring people to demand better tech and a better world. Follow the podcast (@techwontsaveus) and host Paris Marx (@parismarx) on Twitter, and support the show on Patreon.The podcast is produced by Eric Wickham and part of the Harbinger Media Network.Also mentioned in this episode:An excerpt of Emily’s book was published in Wired.After Elon Musk took over Twitter, a menswear account was suddenly in everyone’s feeds.Instagram is offering a paid subscription service that includes customer service.Countries have begun regulating the influencer industry. For example, Norway requires retouched photos to be labeled, while France has an even stricter law that regulates the types of products that can be promoted along with other requirements.Support the show
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25 snips
Feb 28, 2023 • 31min

The Ins and Outs of the Influencer Industry

Online influencers are an increasingly important way for companies to find new customers and drive sales. Whether you're a marketer who wants to more effectively use social media or a consumer targeted by influencer content - in good ways and bad - you'll benefit from better understanding how the industry works. Emily Hund, researcher at the University of Pennsylvania, explains that it was born from not only increased connectivity but also Great Recession job cuts which forced people in creative fields to innovate. She argues that these are entrepreneurs who now have an impact on many different sectors of the economy and offers advice for both them and the brands wanting to develop better influencer marketing strategies. Hund is the author of the book The Influencer Industry: The Quest for Authenticity on Social Media.
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13 snips
Feb 1, 2024 • 44min

Manufacturing Influence, with Emily Hund

Emily Hund, author of 'The Influencer Industry: The Quest for Authenticity on Social Media,' joins the hosts to discuss the rise of social media influencers and their impact on the media landscape and capitalism. They explore hidden incentives driving influencer messaging and the control and impact of platforms on the industry. The podcast also delves into the selling of worldviews, the clash between personal branding and research in the fashion industry, and the importance of professionalism and standards in journalism.
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Aug 21, 2024 • 33min

How to Incorporate Influencers into Your Marketing Strategy

Emily Hund, a researcher at the University of Pennsylvania and author of *The Influencer Industry*, dives into the evolution of influencer marketing. She reveals how economic challenges birthed this new career path and offers insights on finding the right influencers for brands. Hund emphasizes the value of long-term relationships over one-off campaigns. Discover effective strategies for small businesses, explore the rise of organic influencers, and learn how transparency in deals can transform brand-influencer dynamics.
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Nov 15, 2024 • 29min

The Billion Dollar Influencer Economy

Emily Hund, author of 'The Influencer Industry,' dives into the booming influencer economy, highlighting the staggering statistic of 13 million full-time influencers in the U.S. She discusses the industry’s rapid growth, worth a projected $250 billion by 2027, and the pressing need for regulation and accountability. Hund explores the transition from traditional fame to digital influence, examining the unique challenges and ethical dilemmas influencers face today. As the landscape evolves, she emphasizes the industry's potential impact and the quest for authenticity.