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The Influencer Industry Is Built on Precarity w/ Emily Hund
Tech Won't Save Us
The Influencer Industry
An influencer is someone who creates content for social media and does so aspiring to earn an income from it. Behind the influencers that we all see in our feeds, though, is a sort of vast industry not quite as publicly visible. Most retail brands are involved in influencer marketing in some way. And then there's the audience. The people who are watching all of this content and whose attention is being collected and quantified to make this business run.
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