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The Importance of Authenticity in the Influencer Industry
In your book, you write that authenticity is not a social construction, but an industrial one. Can you expand on that and explain to us why authenticity is so important to the influencer industry? It's already something that people have leveraged for a long time to sort of bolster themselves. So it's weird to see the celebrities kind of positioned as they're just like you and me instead of like it's kind of unattainable thing we just need to pay attention to and kind of gawk at.