The WARC Podcast WARC x IPA EffWorks: Brands & pricing power, plus digital creative excellence
Oct 10, 2023
In this EffWorks episode, guests discuss managing price rises and planning for inflationary times, excellence in digital creative, the impact of attention problem in digital media, creating ads that fit different digital formats, the evolution and coexistence of two creative schools of advertising, and the tension between brand and performance in advertising.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Price Elasticity and Advertising
02:00 • 7min
The Impact of Attention Problem in Digital Media
09:25 • 4min
Creating Ads that Fit Different Digital Formats
13:18 • 9min
The Evolution and Coexistence of Two Creative Schools of Advertising
21:51 • 3min
The Tension Between Brand and Performance in Advertising
25:21 • 8min
Enduring Creative Principles in Advertising and Reassurance for Advertisers
33:42 • 2min