AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The WARC Podcast
WARC x IPA EffWorks: Brands & pricing power, plus digital creative excellence
Oct 10, 2023
In this EffWorks episode, guests discuss managing price rises and planning for inflationary times, excellence in digital creative, the impact of attention problem in digital media, creating ads that fit different digital formats, the evolution and coexistence of two creative schools of advertising, and the tension between brand and performance in advertising.
35:40
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Brands that spend more on advertising have a lower price elasticity, meaning the drop in sales when they increase prices is less significant.
- Inflationary times create an opportunity for challenger brands as consumers are more likely to shop around and consider alternatives. By offering a competitive price and captivating advertising, challenger brands can attract new customers.
Deep dives
The Role of Advertising in Price Elasticity
Brands that spend more on advertising have a lower price elasticity, meaning the drop in sales when they increase prices is less significant.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode