In this EffWorks episode, guests discuss managing price rises and planning for inflationary times, excellence in digital creative, the impact of attention problem in digital media, creating ads that fit different digital formats, the evolution and coexistence of two creative schools of advertising, and the tension between brand and performance in advertising.

Grace Kite, an expert in marketing effectiveness and econometrics, shares insights on maximizing marketing impact. She emphasizes the need for clear objectives in advertising to drive better outcomes. The discussion reveals how econometrics can analyze campaigns amidst various influences, helping brands make informed decisions. Grace highlights the critical role of creativity in capturing consumer attention in today's fragmented landscape. With the rise of digital tools, she explains how brands can leverage analytics and innovative strategies to enhance performance and engagement.

Topics covered in this podcast include: the use of econometrics in marketing, navigating the shift to probabilistic advertising measurement, exploring new advertising avenues beyond traditional tracking methods, effective advertising strategies and the rise of CTV, analyzing the evolution of advertising strategies, evolution of marketing mix modeling with MMME technology, and practical marketing strategies and training courses for growth.