

Effective brand-building with Grace Kite
Sep 22, 2024
Grace Kite, an expert in marketing effectiveness and econometrics, shares insights on maximizing marketing impact. She emphasizes the need for clear objectives in advertising to drive better outcomes. The discussion reveals how econometrics can analyze campaigns amidst various influences, helping brands make informed decisions. Grace highlights the critical role of creativity in capturing consumer attention in today's fragmented landscape. With the rise of digital tools, she explains how brands can leverage analytics and innovative strategies to enhance performance and engagement.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Understanding Econometrics: The Science of Measuring Advertising Effectiveness
02:08 • 2min
Navigating Analytics for Growing Brands
04:08 • 3min
Navigating the New Marketing Landscape
06:46 • 12min
Strategic Marketing Planning and Budgeting
18:57 • 8min
Navigating Creativity and Data in Advertising
26:40 • 4min