
Effective brand-building with Grace Kite
Let's talk branding
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Navigating the New Marketing Landscape
This chapter explores the transformation of marketing channels over the last decade, emphasizing the shift from traditional media to digital platforms. It discusses the need for integrating brand and performance marketing strategies to engage consumers effectively, especially in a landscape characterized by declining traditional viewership. Additionally, the chapter highlights the role of creativity and in-house capabilities, as well as the potential impact of generative AI on enhancing marketing efforts.
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