2min chapter

Let's talk branding cover image

Effective brand-building with Grace Kite

Let's talk branding

CHAPTER

Intro

This chapter delves into the definitions and implications of effectiveness in marketing, focusing on how clear objectives can enhance advertising outcomes. It also discusses industry standards like the IPA effectiveness awards that encourage marketers to evaluate their success critically.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode