
Catherine Driscoll
Commissioning Editor at WARC who compiled the WARC Guide on ecosystem brands and discusses strategies for building and partnering with ecosystems.
Top 3 podcasts with Catherine Driscoll
Ranked by the Snipd community

12 snips
Sep 18, 2025 • 18min
Lessons from ecosystem brands
Catherine Driscoll, a Commissioning Editor at WARC, delves into the fascinating world of ecosystem brands like Apple and Disney. She defines what makes these brands unique and contrasts them with traditional brand extensions. Insights on how ecosystems create value reveal strategies for smaller brands, such as Rafa, to harness ecosystem thinking. Additionally, Catherine discusses the importance of strategic partnerships and how marketers can cultivate collaboration within these dynamic landscapes. A must-listen for anyone interested in brand innovation!

7 snips
Apr 15, 2025 • 19min
Staying effective when budgets are shrinking
Catherine Driscoll, a Commissioning Editor at WARC, delves into the impact of economic uncertainty on advertising strategies. She shares insights on how brands can adapt creatively even when budgets are shrinking, citing successful campaigns that thrived during downturns. Driscoll highlights innovative approaches like the Honest Eggs Company's unique methods and the power of social media video content. Furthermore, she discusses maintaining brand visibility through owned media and transparency, using real-life case studies to illustrate resilience in challenging times.

5 snips
May 23, 2023 • 15min
3 in 15: Working with creators
This week, Lena Roland, Head of Content for WARC Strategy talks to Catherine Driscoll, Commissioning Editor for EMEA, about the latest WARC Guide to working with creators. They discuss new dynamics in the creator-brand partnership, why creators are beginning to challenge legacy brands in their own categories and how marketers can measure the impact of influencer campaigns.
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