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WARC x IPA EffWorks: Brands & pricing power, plus digital creative excellence
The WARC Podcast
The Evolution and Coexistence of Two Creative Schools of Advertising
Exploring the evolution and coexistence of the two creative schools of advertising throughout history, illustrated with examples like Claude Hopkins' sales-focused Pepsident ad and Cadillac's emotionally impactful 'Penalty of Leadership' ad.
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