9min chapter

The WARC Podcast cover image

WARC x IPA EffWorks: Brands & pricing power, plus digital creative excellence

The WARC Podcast

CHAPTER

Creating Ads that Fit Different Digital Formats

This chapter discusses the challenge of creating ads that perform well across different digital formats, emphasizing the importance of being native to each platform. It explores best practices for creating ads that fit the platforms and formats they are intended for, and highlights the importance of consistency in brand assets.

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