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WARC x IPA EffWorks: Brands & pricing power, plus digital creative excellence
The WARC Podcast
The Impact of Attention Problem in Digital Media
The guest discusses the attention problem in digital media and emphasizes the need to understand and improve the effectiveness of digital ads. They introduce the concept of 'sorting' and the importance of grabbing viewers' attention from the start, as well as delivering emotional hits throughout the video to keep them engaged.
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