WARC x IPA EffWorks: Brands & pricing power, plus digital creative excellence
The WARC Podcast
Price Elasticity and Advertising
This chapter discusses the role of price elasticity in advertising and how it impacts profits. It explores strategies for challenger brands to grow and highlights the optimum media mix for them. The chapter also explores the impact of different categories on pricing power and advertising effectiveness, and provides insights on planning advertising spending during a recession.
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