WARC x IPA EffWorks: Brands & pricing power, plus digital creative excellence
The WARC Podcast
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The Tension Between Brand and Performance in Advertising
This chapter explores the enduring principles of brand and performance in advertising and how they relate to different types of attention. It discusses the use of right brain critical elements in advertising to capture and hold attention and generate emotional responses. The chapter also emphasizes the need for a balance between performance and brand advertising to make a lasting impact.
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