Laurence Green
Director of Effectiveness at the IPA
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Oct 10, 2023 • 36min
WARC x IPA EffWorks: Brands & pricing power, plus digital creative excellence
In this EffWorks episode, guests discuss managing price rises and planning for inflationary times, excellence in digital creative, the impact of attention problem in digital media, creating ads that fit different digital formats, the evolution and coexistence of two creative schools of advertising, and the tension between brand and performance in advertising.
