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2Bobs—with David C. Baker and Blair Enns chevron_right

Is Your Firm Addicted to New Business?

Feb 15, 2023
29:17
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1
Introduction
00:00 • 3min
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2
Is There a Connection Between Account Management and Account Management?
02:38 • 2min
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3
What Are the Black Hole Firms?
04:52 • 2min
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4
Why You Need Relationship Buyers in Your CMO Firm
06:57 • 2min
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5
Black Hole Firms - What's Wrong With This Model?
09:25 • 2min
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6
The Black Hole Firms
10:57 • 2min
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7
Two Bobs - Conversations on the Art of Creative Entrepreneurship
12:53 • 2min
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8
The New Business Machine Firm
14:40 • 4min
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9
New Business Machine Firms Aren't Growing at All
18:24 • 2min
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10
The Black Hole Firm
20:44 • 3min
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11
The New Business Problem of the Black Hole Firm
23:43 • 2min
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12
The Biggest Problem With New Business Machine Firms?
25:18 • 2min
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13
Two Bobs With David C. Baker and Blair Ants
27:18 • 2min
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Blair sees some creative firms as "black holes" where accounts go in and seemingly never come out, and others as "new business development machines," consistently generating half of their revenue from new clients every year.

 

Links

"Is Your Firm Addicted to New Business?"

"Churn, Baby, Churn"

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