The Biggest Problem With New Business Machine Firms?

The big problem is the promises being made in the sale are not being paid off in the delivery. I think that there is a smoke and mirrors positioning, a value proposition that isn't really real. And these folks that you're asking to do something are far less likely to do anything that might upset whatever is left of that black hole firm. This frees them up from that fear because they've never done any marketing anyway. So this is also an exciting way for them to experiment with new business.