2Bobs—with David C. Baker and Blair Enns cover image

Is Your Firm Addicted to New Business?

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Why You Need Relationship Buyers in Your CMO Firm

The typical CMO is changing jobs every two and a half years or whatever it is. Black hole firms are good at not just keeping accounts, but also growing them. They tend to get overpaid because they are very central to your firm success as well. There's less churn on the employee side that matches the less churn on the client side.

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