2Bobs—with David C. Baker and Blair Enns cover image

Is Your Firm Addicted to New Business?

2Bobs—with David C. Baker and Blair Enns

CHAPTER

New Business Machine Firms Aren't Growing at All

This kind of a firm is often also acquisitive. In other words, they're looking for firms to buy because they're so enabored with growth. I was keynoting a conference three years ago as a PR conference. And right before I was supposed to get on stage, somebody else was speaking who runs a large global firm. He said something like 657 RFPs this year. That's a new business machine firm where they think that's exciting that they had that many opportunities to sell. It's a leaky bucket. They're really good at new business. So then they just don't care about clients leaving or is it their panic because clients are leaving and

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