4min chapter

2Bobs—with David C. Baker and Blair Enns cover image

Is Your Firm Addicted to New Business?

2Bobs—with David C. Baker and Blair Enns

CHAPTER

The New Business Machine Firm

The more you talk about this, the more I see firms like this. Culture always starts with the top, right? So typically you've got a firm that's run by a principal who is very good at new business and their expectations. But it's rare that the owner can find people who can replicate his or her success. And when they do, they end up paying a lot of people.

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