2Bobs—with David C. Baker and Blair Enns cover image

Is Your Firm Addicted to New Business?

2Bobs—with David C. Baker and Blair Enns

CHAPTER

The New Business Problem of the Black Hole Firm

There's a positioning problem for both of these extremes, but they're different kind of positioning problems. The black hole firm isn't even trying to put forward a very positioning. And the new business machine firm is trying to spin a faux positioning. So obviously by this point, people have picked up. We don't necessarily want to be either. We want to strike a balance.

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