2Bobs—with David C. Baker and Blair Enns cover image

Is Your Firm Addicted to New Business?

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Is There a Connection Between Account Management and Account Management?

When you first started advising this field, it was all about sales. But over the last few years, you've started to guide firms around account management. Is there a connection between this topic and that? There's a lot of implications, especially in the black hole firm. Actually there are account management implications in both.

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