2Bobs—with David C. Baker and Blair Enns cover image

Is Your Firm Addicted to New Business?

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Black Hole Firms - What's Wrong With This Model?

In these black hole firms, you tend to pick up new business when somebody on the client side moves to a new job too. That's more likely here because of that deeper relationship. So they grow the business by growing the existing accounts. There's very little pressure on the new business development function.

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