2Bobs—with David C. Baker and Blair Enns cover image

Is Your Firm Addicted to New Business?

2Bobs—with David C. Baker and Blair Enns

CHAPTER

What Are the Black Hole Firms?

A black hole firm is one where clients go in and they just never seem to come out. The first hallmark of these firms is obviously they do good work. You can't hold onto a client for 12, 20 years if you don't do good work,. And another thing is that institutional memory and the account seem to reside in the agency.

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