Marketecture: Get Smart. Fast.

Episode 17: Stephanie Layser from Amazon on why AWS loves publishers

Apr 28, 2023

42:18

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Episode notes

Introduction

4min

How Amazon Approaches Ad Tech

3min

The Progression of AWS for Publishers

2min

The Shift in the Way Publishers Think of Theirself

5min

How to Short a DSP Stock

4min

Open Source Beta: A Use Case for DSPs

2min

The War of DSPs and SSPs

5min

Index Exchange's Loyalty Pledge to DSPs

1min

The Future of Clean Rooms

2min

10.

The Future of Clean Rooms

4min

11.

The Peaked in Open Web Advertising

3min

12.

The Future of Contextual Vendors

4min

13.

Context Matters

3min

Stephanie Layser joins us to talk about AWS's embrace of independent ad tech, including their recently-announced open source bidder project.

Also in this episode:

Optable raises $20 million for their clean room:

https://www.adexchanger.com/investment/with-data-fragmentation-on-the-rise-clean-room-optable-secures-20m-series-a/?__s=kkvd79t7m2hh0cim0cjy

Google earnings:

https://www.cnbc.com/2023/04/25/alphabet-googl-q1-earnings-report-2023.html

Index Exchange's loyalty pledge to DSPs:

https://www.indexexchange.com/2023/04/19/open-letter-dsps-strengthening-partnership-commitment/?__s=kkvd79t7m2hh0cim0cjy

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