Episode 17: Stephanie Layser from Amazon on why AWS loves publishers
Marketecture: Get Smart. Fast.
How Amazon Approaches Ad Tech
AWS exists within Amazon, which has enormous and growing advertising group. It's interesting because the two organizations have different views on ad tech - sometimes based on our goals. So we look at Amazon ads while they are internal. We look at them as one of our customers. And I think it also gives me a chance to be laser focused on independent ad tech companies," he said.
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