The War of DSPs and SSPs

The inefficiency of the supply chain is actually kind of wild. When you think about this massive auction and all the inefficiencies, like the fact that those lines are blurring between DSPs and SSPs, it just kind of makes sense because folks are starting to move in different directions. The ad-server market has been stagnated. Of the hard bundle of DFP ad edX. So if you don't use DFP, you don't get the edX demand and that's too big to carry it to leave behind. And I think what we need to do as an industry is stop thinking about this tiny box that everybody is in and start looking up at how

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