Marketecture: Get Smart. Fast. cover image

Episode 17: Stephanie Layser from Amazon on why AWS loves publishers

Marketecture: Get Smart. Fast.

CHAPTER

Context Matters

In an ideal world where the technology actually does what it's supposed to do, all of what you said totally makes sense. But like we don't live in an ideal world. When I worked at news, one of the problems with a lot of these contextual is like they would pick up the wrong words from scanning. And so there's just the practice and then there's and publishers are really kind of tired of their context being shared,. It has totally like been shared everywhere all over the place all the time.

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