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Episode 17: Stephanie Layser from Amazon on why AWS loves publishers
Marketecture: Get Smart. Fast.
The Peaked in Open Web Advertising
I think there's a couple of things here. The comps were just perhaps sort of like generational, right? So it's pretty unfair to look at this year with everything going on versus last year. Something two, now that we're seeing earnings from a number of companies, there's an ad spell slowdown. And then you've got just the increased competition for a finite and slow growing set of ad dollars. It's budget going to TikTok, budget going to retail media, going to DPV, which are growing double digits in the face of it and a mature display market.
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