Episode 17: Stephanie Layser from Amazon on why AWS loves publishers
Marketecture: Get Smart. Fast.
The Shift in the Way Publishers Think of Theirself
Is there a shift in the way publishers think of themselves? I am seeing a little bit of a shift. Publishers have been historically frustrated in not having transparency and not feeling like they have control, right? But then you're also seeing some publishers who are largely just like really going for it, right? In CTV, there's folks who are building full-on ad servers. We have inventory management platforms that are being built by broadcasters or CTV platforms. They're nervous about seating any sort of control over that data, over that decisioning mechanism. And so I think that that lesson that's being learned from display and from websites is being applied into the way that broadcasters and CTV
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