2min chapter

Marketecture: Get Smart. Fast. cover image

Episode 17: Stephanie Layser from Amazon on why AWS loves publishers

Marketecture: Get Smart. Fast.

CHAPTER

Open Source Beta: A Use Case for DSPs

Alfred: I really actually do love the use case of DSPs being able to take a look at it and think, could I be doing this more efficiently? Stephanie: What's like a use case for the open source beta that you personally are excited about? Alfred: When I was at news, we bid into our own because we had different ad stacks at all of our different business units. And so we had, you know, an app nexus account that bit into everybody's header bidding for cross business unit.

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