Episode 17: Stephanie Layser from Amazon on why AWS loves publishers
Marketecture: Get Smart. Fast.
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The Future of Contextual Vendors
Digital has eaten the world, so to speak. At some point, you just run out of people and put more ads in front of them. The growth itself will slow or even go down. So I think you're just going to see the opportunity move to different places. We had Rat go on two weeks ago where we talked about this idea that contextual vendors should be paying for access to publisher data.
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