Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Introduction
00:00 • 2min
Marginal Behaviors: How They Can Fast Become Mainstream Disruptors
02:11 • 2min
The Importance of Outside Planning
04:00 • 2min
The Importance of Low Growth Zones
05:30 • 4min
The Marginal Behaviors of Veganism
09:17 • 2min
The Marginal Behaviors of Tomorrow's Mainstream
10:51 • 3min
The Emergence of Marginal Behaviors
13:52 • 2min
The Rise and Fall of the Exercise Revolution
15:28 • 2min
How to Reconcile the Trade-Off Between Innovation and Growth
17:47 • 2min
The Importance of Incubating Yourself
19:58 • 3min
The Importance of Beacons in Veganism
22:29 • 4min
The Importance of Reframing
26:03 • 3min
The Gift of Imagination
29:17 • 2min
The Purists and the Purist Movement in Beauty and Fashion
31:01 • 2min
How to Discover the Specific Marginal Movements That Exist in Your Category
33:27 • 3min
How to Scrape Social Media and Understand What's Gainingtraction in Your Space
36:54 • 2min
How to Create a Diverse Team to Develop Opportunities and Marginal Opportunities
38:28 • 3min
How to Choose the Right Horse to Bet On
41:08 • 2min
The Resistance to Labels in Generation Z
43:03 • 3min
From Marginal to Mainstream: How Brand Growth Will Come From the Fringe
45:39 • 3min