How to Discover the Specific Marginal Movements That Exist in Your Category

The book does a phenomenal job of explaining each of the eight beacons and giving you examples for each of them. Let's talk about how we then apply it to our category. Some of some of the examples that we've served up we can relate to maybe there, maybe they're the director indirectly associated with our category. How do I go about discovering sort of the specific marginal movements that exist in my category or in my near and distant categories that surround me? Is there a process? is there a way that you suggest doing that?Yeah, well, there's a process in the book, which is the whole of chapter nine is devoted to a playbook, which is kind of, okay