The Resistance to Labels in Generation Z

Sindt: Gen Z are one of the biggest, I think the biggest actually cohort at the moment. And it is fair to say that this is a generation that on a mass level, I think it's far more reluctant to use labels than in prior generations. So they sort of almost overcome their visceral response to be much more open minded about it. Sindt: They would say was, well, obviously, I'm really, we're really open minded and it's live and let live.