Helen Edwards on why tomorrow's growth will come from the fringes
On Strategy Showcase
00:00
How to Choose the Right Horse to Bet On
If you've uncovered five or 10 potential marginal behaviours, how do you decide which is the best horse to bet on? I think it's about experimenting. It's classic sort of lean startup principles. What can we do in a low cost experimental way to nudge around this behaviour and see where it takes us? And then iterative movement from there.
Transcript
Play full episode
