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Helen Edwards on why tomorrow's growth will come from the fringes

On Strategy Showcase

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How to Create a Diverse Team to Develop Opportunities and Marginal Opportunities

I think that some people sort of say to me, but what about influences? And my view would be once you've got influences doing it, if you like, then it's tipped. So, you're looking for that pre-influencer areas of behaviours that people are engaging with and find a value in. For any of us who have been in the industry for a couple of years, we know that innovation and other such initiatives within a company,. they are in retrospect doomed to fail by virtue of the people sitting around the table. You can't surround yourself with people who are also suffering from the calcification of assumptions inside organisations.

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