The Emergence of Marginal Behaviors

Are these marginal behaviors things that have all are at the early stage of being commercialized by somebody else or are they at a sort of an experimental phrase amongst small communities of people who are playing with it. I think it varies so I think you can almost in most of them we found entrepreneurial activity. Who are making packaging out of kelp and if you think about micro dosing for example there are companies that are doing that, but alsoI do know that there are large alcohol brands who are looking at it looking at that behavior to see what does it tell us will legislation change. And if you take something like polyphasic sleeping which is sleeping in a way that suits your body rather than