Helen Edwards on why tomorrow's growth will come from the fringes
On Strategy Showcase
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The Rise and Fall of the Exercise Revolution
In 1968, someone was arrested in America for jogging on the public highway. The start of the exercise revolution was jogging. It's not one category or one brand that benefits, it's multiple categories and multiple brands that can benefit. John Cabot Zing reframed mindfulness as a sleep-related behavior.
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