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Helen Edwards on why tomorrow's growth will come from the fringes

On Strategy Showcase

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The Importance of Incubating Yourself

Big companies tend to react to, to marginal behaviors as they begin to emerge. But I don't think it stops big companies taking that initiative themselves. What is telling us is people want alternative ways to remember their loved ones. And there must be loads of ideas out there that could add value in that area. So it's pretty safe bet.

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