The Purists and the Purist Movement in Beauty and Fashion

In order for something to go mainstream is it has to lose that rigidity in that purest sense. You need the purists, you need to respect the purists. Sephora launched a witch's starter kit and got absolutely berated by people who really believe in Wicker. If I was a brand in beauty, in fashion, I would be looking to Wicker as an example of what this generation wants.