REAL AF with Andy Frisella

Straight Talk On Sales, with Andy Frisella - MFCEO5

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Jul 7, 2015
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ADVICE

Product-Focused Sales

  • Focus on creating excellent products that genuinely solve problems.
  • Forget manipulating customers; instant feedback makes tricks ineffective.
ADVICE

Focus on Helping

  • Train your sales team to focus on helping customers solve problems.
  • This approach creates positive marketing and builds customer loyalty.
ADVICE

Affirm Customer Choices

  • Never insult a customer's existing choices; affirm their decisions.
  • Show how your product improves upon their current solution, building trust.
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