When i say help, wo think about helping selling. Sell people shit is hey, here comes vaughan. I want to get him to buy x, y and z. Helping is: Let me find out what his problems are. We'll find you a solution. It's like a peremptive strategy to get somebody to buy shit. That's selling by helping is genuine, ok? And the mentality of the second side, of the helping side of the coin, that's the side that builds empires. The bigger dollars they spend, the more likely the influence they have in their community. Blabla la blas. You become a passionate, raving lunatic