We just don't buy off advertisements, right? It's something hat is, its losing favor. And what you're going to see in business is the companies that don't adapt to social mark and micro marketing are going to fail. You know, it's micro marketing. I like that. A, yes, it sounds a lot like that. In marksmanship, shooting a gun, they always say, aim small, miss small, right? Ye. So that similar concept. Let's walk through this. Products number one, if you don't have a good product, you're fucking done. That's it. All right. Start thinking about what problem it is that you're going