Vaughn: My business partner has this new coffee cup. It's called a yetti y and apparently it keeps ice for like, a week. Vaughn: He said, vaughn, i think we should buy 50 of these,. slaped the m f c e oa logo on them and offered them as giveaways. That's what he wants to do. There go. Rant solves the problem better than any other cup out there. Y ok. That's the power of wordamea. And that's the pow of of product at truly sauls probm.