
Straight Talk On Sales, with Andy Frisella - MFCEO5
REAL AF with Andy Frisella
Is Your Product Solving a Problem?
"Your job is to solve this person's problem. You have no idea what this person's reach is, so you cannot afford to do anything but solve that problem the best way," he says. "When you could get somebody to see the long term value of a customer verses to day's sale, which is very hard to do when you're running a business and you have bills to pay."
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