Built to Sell Radio

Ep 372 Brighter Vision’s Niche Strategy Leads to $17.5 Million Acquisition with Perry Rosenbloom

Jan 13, 2023

01:05:58

Creator website

Episode guests

Perry Rosenbloom

Highlights

AI Chapters

Episode notes

Are You Talking to Eric Reimer?

01:38

What Did You Learn From Your First Conversation?

02:18

The Biggest Learning From Outsourcing a Product to a Third Party

03:10

Introduction

3min

How Did You Overcome That Opposition When Selling to That Market Segment?

2min

Is It That Easy to Focus on Therapists?

3min

How Did You Financing Your Growth?

3min

Is That a Venture Investable Business?

3min

SaaS or Productized Service?

3min

The Biggest Learning From Outsourcing a Product to a Third Party

3min

How Many Therapists Are Out There?

2min

Do You Have a Strategy for Scaling Out Your Practice Management Platform?

4min

10.

How Did You Cross Sell Your Practice Management Solution?

2min

11.

Are You Talking to Eric Reimer?

2min

12.

What Did You Learn From Your First Conversation?

2min

13.

What's Your Ballpark Range?

2min

14.

What Kind of Advice Did Pete Give You in Negotiating a LOI?

4min

15.

Is There Anything That Can Be Done to Get You Back?

2min

16.

What's Pete Saying to You?

4min

17.

What Was the Gap Between the Offer and the Initial Offer?

2min

18.

Is It a Video Conversation or a Phone Conversation?

2min

19.

EverCommerce Acquisition

2min

20.

Growth Equity vs Outright Acquisition - What's the Difference?

3min

21.

The Slimiest Trick a Potential Acquirer Played on You

2min

22.

What Was the Biggest Mistake in Selling Your Business?

4min

23.

You Have Acquisition Interest Now What?

2min

24.

Is Your Wife a Cheerleader?

2min

25.

Is There a Good Place to Reach Out to You on LinkedIn?

3min

In 2011, Perry Rosenbloom started the web development company, Brighter Vision. After a few years of jumping from project to project, Rosenbloom had a breakthrough. Instead of doing web design for everyone, he decided to focus on creating websites exclusively for therapists.

His decision to niche down worked as revenue soared.

By 2020, Rosenbloom had thousands of customers and millions in sales, which was when Evercommerce made an offer to acquire Brighter Vision for $17.5 million.

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